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Abigail Plumb-Larrick: Web Strategist, Information Architect and Product Manager

  • Successful track record of developing and delivering on Web product project plans, meeting or exceeding milestones and financial goals.
  • Creative and detail-oriented producer of interaction design, user interface design and related deliverables.
  • Experienced in usability testing on a variety of scales, from managing surveys with thousands of respondents to conducting one-on-one card sorts.
  • Constantly engaged with new Web technologies and trends, including social networking, content management systems (CMS), blogs, Twitter and universal accessibility.
  • Strong working knowledge of database design and construction, XML/HTML, CSS, Flash and programming concepts Extensive experience constructing and justifying pricing, churn and other financial models.

Work and Projects

Web Strategist and Information Architect
January 2009-present
New York City, NY/Cleveland Heights, OH

Provide Web-based product design and strategy to diverse business and non-profit clients on a contract/freelance basis. Projects have included:

  • Redesign of sections of American Greetings' photo gift site Photoworks.com (see below).
  • An online dictionary/lexicon and scholarly material on the Michif language (a Cree/French creole) for the University of Lethbridge. I have worked with the principal investigator to create a user experience targeted at both Michif speakers and academics, including search and browse interfaces and an administrative back-end interface. The final deliverable will be a complete technical specification.

User Experience Analyst (Contract)
May 2009-October 2009
American Greetings Interactive, Cleveland, OH

American Greetings Interactive manages the collected Web properties of American Greetings, including BlueMountain.com, AG.com, and Photoworks.com among others.

  • Strategized and built a warm and elegant user experience for AGI's photo gift Web site Photoworks.com; areas of responsibility included checkout flow and help sections. Aligned various stakeholders on the technical constraints and design requirements. Documented the process (including areas that were descoped due to technical constraints) through annotated wireframes and detailed interaction requirements.
  • Designed product-oriented experiences for American Greetings Interactive 2009 holiday season promotions, including producing business requirements for product creators, SKU management requirements, annotated wireframes and detailed interaction documents.
  • Developed and conducted surveys; the respondents' insights led to cancellation of several retail products for the peak 2009 season (winter holidays).

Product Manager, Enterprise
July 2008-January 2009
TheLadders.com, Inc. New York City, NY

TheLadders is the best-known and highest-volume job Web site in the $100k+ market. Its Enterprise product line is the recruiter-facing product; it allows recruiters and other hiring managers to post jobs and search online resumes.

  • Gathered, developed and documented requirements for small and large Web-based projects, including page and process flows, wireframes, business requirements and functional requirements.
  • Led cross-functional team through product development process.
  • Conducted user research via diverse methods, including focus groups, surveys and individual interviews
  • Conducted research into industry drivers and competitors and developed business cases for product enhancements.
  • Developed marketing collateral and collaborated on other product/service enhancements.

Product Manager
April 2006-July 2008
Register.com, Inc., New York City, NY

Register.com is an established provider of domain names and Web-based services for small businesses and organizations.

  • Owned P&L for Web hosting, Do-It-Myself Website and e-commerce site-building products and services. Led cross-functional team in product development cycle from concept to launch.
  • Spearheaded strategic relaunch of hosting product, including design, features and functionality of the backend user account administration interface. Managed user testing during closed beta release of hosting platform.
  • Developed product strategy and roadmap, competitive analyses, business cases, business and technical requirements, and product marketing plans.
  • Provided subject matter expertise to internal stakeholders.
  • Performed financial modeling, including pricing, subscription and churn analyses.
  • Designed and managed development of the online purchase path for new hosting product, including product positioning, pricing, wireframes and page flows.
  • Worked with training department to create customer service training, collateral and incentive programs.
  • Established track record of meeting revenue goals and deadlines, including surpassing revenue goal of $8MM+ in 2007; in July 2008 my product portfolio was tracking 30% ahead of revenue plan.
  • Promoted from Associate Product Manager.

Product Manager, Medical Content
February 2005-April 2006
Ovid Technologies, Wolters Kluwer Health, New York City, NY

    Ovid Technologies is an internationally recognized provider of electronic medical, scientific, and technical information databases.

    • Shepherded one major product and two product enhancements to market in first year of employment.
    • Product and content manager with responsibility for launching Ovid Lingua, a web search driven collection of online books in Spanish and Portuguese. Managed vendor relationships with Brazilian publisher of our phase 1 book content.
    • Developed, documented and managed execution of enhancements to existing Ovid MEDLINE and Books@Ovid offerings.
    • Selected relevant content for inclusion in full-text searchable reference products. Completed diverse research projects.
    • Participated in producing 2006 Worldwide Product Plan as well as other product roadmaps, and developed business cases and marketing plans.

    Librarian/Information Specialist
    October 2002-February 2005
    American Journal of Nursing, Wolters Kluwer Health, New York City, NY

    The American Journal of Nursing is the oldest and largest-circulating broad-based nursing journal in the world.

    • Managed electronic platform for the American Journal of Nursing and consulted on electronic strategy.
    • Developed online tools, and conducted on-site stakeholder training on search strategy and use of technical software for managing research.
    • Managed daily library operations and print collections.


    Master of Science in Information

    University of Michigan School of Information
    Ann Arbor, MI

    Coursework included:

    • Design of Complex Websites
    • Use of Information
    • Social Systems and Collections
    • Organization and Representation of Information.

    Bachelor of Arts summa cum laude

    Washington University in St. Louis, St. Louis, MO

    • English Literature/Social Thought and Analysis dual major
    • Fine Arts minor.